Quadrant Four, Low Value Alignment, High Effort: These options should defenitely not be chosen. However the are not compatible with the value proposition and should be avoided. Quadrant Three, Low Value Alignment, Low Effort: These options are tempting as they are quick things that can be done and will likely make the team feel productive. However, more carefully planning must be taken. Quadrant Two, High Value Alignment, High Effort: While these options would also greatly advance the product to fulfill its value proposition, they involve much effort. These are easy wins that the product team should definitely take advantage of. Quadrant One, High Value Alignment, Low Effort: Options that strongly advance the products value proposition and will not take very much effort. The Value Alignment//Effort framework helps product managers take lots of ideas anbd categorize them based on how well they align with the value proposition. Once the product value propositions has been determined it features in all of the ensuing decisions that a product management team makes. Launch the value synthesis matrix Weighing Value Alignment over Effort From these many needs, product managers will be able to determine the direction for the product. The Value synthesis matrix is a place where stakeholders can wrie down needs and document supporting evidence. However, if the product does everything it will be an unweildy and innefective product. Many different stakeholders will have many different ideas about what features and value the product should give. When the value proposition is being synthesized a lot of friction and confusion can occur. The format is also optimal for a critical first step, synthesizing a products value proposition. Not only will this two by two matrix help you prioritize down the road. Priority Matrix is built around the concept of a 2×2 matrix. Priority Matrix helps product managers and their teams work together to weigh their options and make make the right prioritization decisions. The choice to scratch one idea and move forward on another can have a big impact on product success so this responsibility is not only overwhelming but high stakes as well. When it comes to developing a new product or improving a current one, the options can seem nearly unlimited. Prioritization in a huge part of a product team’s job.
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